ThriveOn King will include the restoration and redevelopment of an iconic building in the Historic King Drive district. The former Gimbels-Schuster’s Department Store, 2153 N. Dr. Martin Luther King Jr. Drive, will become the new home for the community facing division of the Medical College of Wisconsin and headquarters for Greater Milwaukee Foundation. This unique partnership will allow this development team and anchor tenants to enact a joint vision for a Milwaukee that is equitable, healthy and thriving for all. The partners will build on the vibrant history and current assets of the neighborhood, seize on the momentum growing throughout the city and join community members to realize a shared vision for positive change.The project will be coupling the office space with more than 40,000 square feet of community space and roughly 80 units of mixed-income housing. The housing will help further define the overall goals and missions of this partnership and will act as a catalyst for additional investment and community impact.